Arab Renaissance for Democracy and Development

Arab Renaissance for Democracy and Development

ARDD launches #stopSGBV campaign

Christien van den Brink

About the campaign:

ARDD believes that gender equality cannot be achieved without the involvement of men and boys. Although the vast majority of perpetrators of SGBV are male, both in Jordan and in the world, working with men and boys on SGBV prevention is key.

That is why ARDD is currently preparing the #stopSGBV campaign to raise public awareness on SGBV. The aim of this campaign is to have as many male followers to post a picture on social media (Facebook andTwitter), using the hashtag #stopSGBV

To make this campaign a success, we would kindly like our male followers for your support! Here is how you can help:
1. Take a picture exactly like the one in this post, showing the message STOP SGBV written on your hands.

2. Post the photo on Facebook (and Twitter if you have an account) using the following hashtag: #stopSGBV

3. Make sure that you tag ARDD, so that we can track your post!
For Facebook: @ARDD 
For Twitter: @ARDDLegalAid

4. Before you post, make sure that your post is public:)

5. Spread the word, encourage your fathers, uncles, sons, brothers, male friends, to do the same!

The deadline for posting your picture is 16 August.

On World Humanitarian Day (19 August) ARDD will post a collage with all your photos to thank everyone for their participation.

About the project: 

The campaign fits within ARDD's project Accessing My Rights, a ten-month project, funded by the United Nations OCHA – Jordan Humanitarian Fund. In this project, ARDD works with men on SGBV prevention and challenges the visions of masculinity that promote violence. The project’s goal is to support vulnerable Syrian and Jordanian women and girls, as well as survivors of Sexual and Gender Based Violence (SGBV) to access justice and to strengthen community support networks and protection systems.

The project seeks to increase community knowledge about women’s rights and SGBV prevention and to strengthen the current protection systems for SGBV survivors. The project includes three components: Awareness raising on legal rights and psychosocial support; Provision of individual legal and psychosocial consultations and referral of women to economic empowerment programs and emergency cash assistance.

The project also includes a media and advocacy campaign, that aims to develop a broader cultural understanding within the community, while specifically targeting men and boys to encourage them engage in the prevention of SGBV in their communities.

The project mobilizes allies and community leaders to actively support women’s access to justice through local campaigns. and capacity building dialogues.


  • 1 in 3 women experience physical or sexual violence
  • Worldwide, 1 in 3 girls – or some 250 million – were married before 15 (UN Women)
  • It is estimated that of all women who were victims of homicide globally in 2012, almost half were killed by intimate partners or family members, compared to less than 6% of men killed in the same year (UN Women)


SGBV is an umbrella term for any harmful act that is perpetrated against a person’s will, and that is based on socially ascribed (gender) differences between males and females. Acts of SGBV violate a number of universal human rights protected by international instruments and conventions. (IASC)

GBV and 'violence against women' are terms that are often used interchangeably as most gender-based violence is inflicted by men on women and girls. (EIGE)


  • Violence in close relationships
  • Sexual violence (including rape, sexual assault, and harassment in all public and private spheres of life)
  • Trafficking in human beings, slavery, and sexual exploitation
  • Harmful practices such as child and forced marriages, female genital mutilation, and crimes committed in the name of so-called ‘honour’
  • Emerging forms of violations, such as online harassment, various forms of sexual abuse instigated or facilitated using information and communication technologies, stalking, and bullying (EIGE)


EDUCATE yourself about SGBV. Learn about the different forms of violence

LISTEN to people in your life and in your community who have different experiences of violence.

TALK with other men. Start discussions, engage young men in your life and in your community, and ensure that your knowledge is passed on

ACT against violence. When you witness violence speak up and take action against violent attitudes when possible

LEAD by example. You can be a role model for other men and boys in your communities and you can teach your children to be respectful.


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