The Arab Renaissance for Democracy and Development (ARDD), in partnership with the International Labour Organization (ILO) and the Social Security Corporation (SSC), implemented a specialized training program entitled “Facilitation Skills and Effective Community Communication and Outreach,” with the participation of 50 employees from the SSC’s Insurance Awareness Committees teams. The training was held in Amman, Jordan, across two training sessions.
This training comes as part of the SSC’s ongoing efforts to strengthen the capacities of its staff and enhance their readiness to engage with different segments of society through investing in specialized capacity-building programs in awareness-raising and community outreach. The initiative aims to improve the effectiveness of awareness services and respond to the evolving challenges and changes related to the labor market and social protection in Jordan, particularly by enhancing outreach to workers most in need within the informal economy.
The training program seeks to improve access for workers in the informal economy and other vulnerable groups to the insurance-related information and services provided by the SSC in a clearer and more effective manner. It also focuses on delivering simplified, rights-based messages that contribute to expanding social protection coverage and strengthening public trust in institutions and the services they provide.
The training covered several key themes, including skills for building trust and engaging effectively with workers, mechanisms for handling difficult situations during awareness sessions, as well as planning and organizational skills, awareness content development, and designing tailored sessions for different target groups. These efforts contribute to enhancing the impact of awareness activities and increasing workers’ benefit from them.
This training is part of broader joint efforts to raise awareness of social and insurance rights under the “Afaq” project funded by the Netherlands, and the “Estidama++” program funded by the Netherlands, Norway, and the United Kingdom. These initiatives support access to more inclusive and sustainable social protection systems in Jordan. The project aims to enhance access to social protection systems and reduce informal labor through strengthening the capacities of professionals working in awareness and outreach with workers across Jordan, with a particular focus on reaching the most vulnerable groups, including women workers and refugees.
